Africa’s influence in areas of fashion, business and innovation is growing and making an impact on a global level. Africans are influencing the world through their passions and cultural traditions. According to trending watch.com “…Africans are expecting brands to champion, support and cater to the identities they create for themselves. ” The new Guinness ad highlights a society of “elegant” people in the Congo known as the Sapeurs. The video follows these trendsetters who believe in ‘putting more in, to get more out.’ What shapes their identity is not economic status, but creativity and respect expressed through fashion.
Recently Project Makowla launched an innovative new service that allows vendors to sell their African-inspired pieces and reach their consumers all over the world in a more direct manner. Now, people can have custom pieces based created with authentic African fabrics. The process is simple. Customers send photos of their favorite design, measurements and their choice of African fabric. A seamstress from West Africa or Ghana will then create the custom piece and ship it directly to the customer.
Nigerian-born designer Duro Olowu is another example of the impact and cultural reach that Africa is making globally. Olowu was one of the first designers to collaborate with JCPenny and released a limited edition collection in the spring of 2013. Based in London, Olowu pulls influences from his London up-bringing as well as his Jamaican and Nigerian roots. FLOTUS, Michelle Obama, is just one of the many celebrities that have been seen in his head-turning designs.
Other projects include developing art exhibitions and galleries in Dakar called Dak'Art. International artists are selected from all over the world with the aim of creating a global image. There is also a kickstarter campaign called BRCK which developed the first mobile wifi device built for Africa’s most undeveloped regions.
There are so many more innovative African-influenced projects happening all over world. To get more information on these #Certified COOL and creative projects, you can visit the official Design Indaba site. Stay COOL!